DIESEL ‘DAYS TO LIVE’
Diesel tells you when you’re going to die
In order to make you live life more bravely, Diesel Timeframes accurately predict how long you have left to live: Diesel Days To Live. Our global pitch winning 360 campaign consisted of an interactive questionnaire, and was supported by TV, in-store and a mobile app that wakes you up each morning and reminds you you've got one day less. Tech wise it feels quite dated now, but as an idea it’s probably our favourite in our portfolio. Big shout out to Anthony. Pulse. Ben and Henrik. Ben and Matt and everyone else who helped make this mind-fuck a reality ;)
