No. 2 in The Drums most liked ads of 2019.
David reviews 5/5. Pick of the Day

To launch the new Best Ever Cheese and Onion flavour we scoured the nation to find the Spice Girl’s #BestEverFan, during their huge comeback tour. The fully 360, integrated campaign started with one simple tweet.

Spice Girl super fans sent their brave, beautiful, and downright bonkers entries in via Instagram and Twitter. Huge influencers like Adam Craskall got involved. Gary Linkeker got involved.
We kitted out a Walkers branded cab to drive around London and audition superfans like Rylan Clarke on the spot. Here are just some of the best ones.

Eventually, after 8 short days of reborn Spicemania, the winning Best Ever Fan was revealed to the UK in a trans-media first - the film being played simultaneously across all available AV formats including terrestrial TV, satellite, digital OOH and social channels. All at the same time, during the Britain's Got Talent final…

We also made a 30s ad for their baked variant.